Century Baby Brand Launch

In 2021, Newell launched a new baby brand: Century. I wrote brand positioning and brand voice statements for the brand, helping to build the brand personality from scratch. I then managed the execution of the brand voice across all channels of the launch, including retail partner PDPs, owned website, and paid social campaign. The brand tone is playful, inclusive, energetic, and just a little bit silly. See more at centurybaby.com.