Graco Style Guides

In my role as Associate Copy Director at Newell, I was asked by Graco brand executives to concept a brand refresh to update Graco's voice, including updating the brand positioning statement and 4 brand personality pillars to guide copy creation for new assets. In my role as an editorial leader, I was also responsible for building style guides and training materials to support my copywriters. This could include everything from process and channel best practices to skill building and education.