Shutterfly Holiday Catalog
There were two jobs to be done for the 2024 holiday card collection. First, convince the customer that sending a Christmas card was a worthwhile expenditure of time and money, which we accomplished through a focus on sharing a meaningful connection with those you love. Second, inspire customers with different design trends, from festive classics to colorful alternatives. The result is both highly shoppable and inspirational.
Copy is emotive and compelling while still being direct, inspiring customers to find a style that speaks to them.
