Hi, I’m Caitlin Kenney.

I'm an editorial leader with 13+ years of experience in building brand voice, developing impactful campaigns, and mentoring writers. I'm based in Brooklyn, NY, and can confidently recommend the breakfast sandwich from Winner. But we can talk about all that later. First, some samples of my recent work...

Work Samples

My Approach

Developing Top Teams

I build enriching and respectful work environments that foster creativity and encourage skill growth. By cultivating a positive, supportive workplace, I am able to retain and develop top talent. 

Building Brand Voice

From drafting messaging pillars to executing detailed style guides, I start by establishing firm brand basics and then express creativity through compelling campaigns that convert. 

  • 13+ Years of Editorial Leadership

    Mentorship + collaboration

  • 6 Brand Refreshes

    Brand voice + style guide development

  • Thousands of Assets

    From product listings & emails to paid social campaigns & website development

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Kind Words from Coworkers Past & Present

"Caitlin is the kind of creative leader every team dreams of—strategic, sharp, and an absolute joy to work with. She has that rare ability to take a brand’s voice and not just uphold it but elevate it, crafting stories that are as compelling as they are impactful. Beyond her talent, she’s an incredible collaborator—thoughtful, proactive, and always bringing fresh ideas to the table. Whether she’s juggling multiple projects, mentoring junior writers, or navigating big-picture strategy, she does it all with confidence and clarity. Any team would be lucky to have her!"

Megan McKenna, Editorial Director, Newell Brands

“Caitlin is not only a master storyteller, but she's a wonderful partner. She understands the needs of the business, and the job to be done, all while connecting to the customer in an authentic brand voice."

Kristen Goldberg, Sr. Manager Integrated Marketing, Shutterfly